Successfully changing driver behavior is only part of the solution though. Drivers of all ages are responding to this rewards-based approach and using positive reinforcement to become safer drivers, something no piece of legislation or severe sanction can claim. These reward redemptions serve an important purpose: they show that folks aren’t just downloading the app and forgetting about it but instead are monitoring their points accumulation and earning rewards along the way. Thousands of rewards have been redeemed and every day drivers all over the country are downloading the app. Since launching, we’ve witnessed meaningful improvements in safe driving behavior across our nationwide audience of drivers. The best way to change driving habits is through rewards, not punishments. Distracted driving causes nearly 2 million accidents, 500,000 accidents, and over 3,000 deaths every year. I believe that the twenty-first century version of the seatbelt dilemma is distracted driving, specifically using your device while you’re behind the wheel. Thankfully, seat belt usage is now completely ingrained in our driving-obsessed culture. Even kids in school were taught about people who would have survived car accidents had they been wearing their seatbelts. There were excuses too: think, “it’s too constricting,” and, “I have trouble turning my head.” But beyond excuses, most people just weren’t conditioned to wear their seatbelts despite the increased odds of sustaining major injuries in an accident. Believe it or not, for decades millions of Americans would drive and ride in cars without their seatbelts, blatantly risking their lives. In fact, it’s only been in the last three decades or so that seatbelt laws have become as rigid as we now know them to be. Wearing your seatbelt is second nature to pretty much everyone, right? Get in the car, shut the door, put on your seatbelt. By Ryan Frankel, CEO and Founder of TASL Originally published on The Thrive Global
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